The AI trust company for the everyday business owner.
Built for the roofer, the vet clinic, the HVAC company, the marina. People who are excellent at their work and have zero interest in becoming search experts.
People buy from businesses they trust. That part never changed.
It was true before Google, it’s true now, and it’ll be true after whatever comes next. What changed is who buyers ask first. Today they ask AI, and AI has to find a business it can trust before it passes that trust along to the person asking. AI is the messenger. The buyer is still a human being. Everything we build starts from that.
AI caught up to Marcus.
Twenty years ago, Marcus Sheridan was a pool guy with a struggling company and a simple idea: answer every question a buyer could possibly ask, honestly, right on the website. Costs, problems, comparisons, all of it. That idea saved his company, became the book They Ask You Answer, and got taught to thousands of businesses around the world. It worked because it built trust with human buyers. Then the gatekeeper changed. Buyers started asking AI instead of Google, and something interesting happened: AI turned out to reward exactly what Marcus had been teaching all along. Honest answers. Visible proof. Real people behind the business. He isn’t chasing AI. AI caught up to him.
The tools all watched the scoreboard. Nobody coached the game.
When AI started answering buyers directly, a wave of tools appeared to count how often brands got mentioned. Charts for marketing teams, dashboards for search professionals, prices to match. None of it told an owner the only thing that matters: why AI recommends some businesses and skips yours, and what to do about it. So we built the thing that does. Plain words, a clear score, the fixes in order, starting at $25 a month. Built for owners, because they’re the ones with the most to lose and the least time to waste.
What we’ll always be
If a roofer can’t understand it in five seconds, we rewrite it.
Every price public, every score traceable to what the AI actually said.
We build real trust with real buyers. AI rewards it because AI works for the buyer.
The day this stops being about the owner is the day we’ve lost the plot. We won’t.
The team
Marcus Sheridan
Co-Founder of AI Trust Signals. He spent 20 years teaching businesses how to earn buyer trust; AI just caught up to him.
Patrick Moorhead
Co-Founder of AI Trust Signals, helping everyday business owners become the business AI recommends.
