Privacy Policy for AITrustSignals.com

Last Updated: November 2, 2026

The AI Authority Company Inc., doing business as AI Trust Signals ("us", "we", or "our"), operates the https://aitrustsignals.com website (the "Service").

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data. We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Our Terms of Service and Refund Policy apply alongside this policy.

1. Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected:

Personal Data: While using our Service, especially when creating an account or subscribing, we may ask you to provide us with certain personally identifiable information. This may include, but is not limited to: email address, first name and last name (as provided by your authentication service, e.g., Google). When you provide a website URL for analysis, we collect that URL and associate it with your session or account. If you enter a business address, we send what you type to a mapping service to suggest matching addresses.
Usage Data: We may also collect information on how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol (IP) address, browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, what you click and type into forms (we mask the contents of form fields in session recordings), and other diagnostic data. We do not anonymize IP addresses.
Tracking & Cookies Data: We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. The cookies we set are listed in Section 3. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
Billing Data: Payments are handled by Stripe. We receive limited information from Stripe, such as the plan you bought, the amount, and the last digits and brand of your card. We do not store your full card number.
Communications: If you contact us, or use forms on our Service, we keep your messages and the contact details you give us.

2. Use of Data

AITrustSignals uses the collected data for various purposes:

To provide, maintain, and operate our Service.
To generate your free and premium analysis reports.
To manage your account and Paid Subscription.
To notify you about changes to our Service.
To provide customer support.
To gather analysis or valuable information so that we can improve our Service, including by watching a sample of session recordings to find usability problems.
To monitor the usage of our Service to detect, prevent and address technical issues.
To process your payments through our third-party payment processors.
To measure and improve our advertising, as described in Section 8.
To provide you with news, special offers, and information about our services, including our premium newsletter (you may opt out of receiving these communications).

3. Cookies and Similar Technologies

We and our service providers set the following cookies and similar identifiers when you visit our website. The durations are approximate.

_ga and _ga_ followed by an identifier (Google, Google Analytics 4): used to tell visitors and sessions apart and to measure how the website is used. Lasts about 400 days.
_fbp (Meta, Meta Pixel): used to recognize a browser for advertising measurement and ad delivery on Meta's platforms. Lasts about 90 days.
A cookie whose name begins with ph_ and ends with _posthog (PostHog): used for product analytics, and to link page visits and, for a sample of visits, session recordings. Lasts about 1 year.

Google Analytics 4 is loaded through Google Tag Manager. Google may also use Google signals, which links activity from signed-in Google users who have turned on ad personalization. Our analytics requests to PostHog go through a domain we control, so they look like first-party requests.

We do not currently show a cookie consent prompt. The cookies above are set when you visit. You can block or delete cookies in your browser settings, and you can manage ad personalization as described in Section 11. Our website does not respond to Do Not Track or similar browser signals.

4. Legal Basis for Processing Personal Data (GDPR and UK GDPR)

If you are from the European Economic Area (EEA) or the United Kingdom, The AI Authority Company Inc.'s legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it. We may process your Personal Data because:

We need to perform a contract with you (e.g., to provide the Paid Subscription).
You have given us permission to do so.
The processing is in our legitimate interests and it is not overridden by your rights. Our legitimate interests include running, securing and improving the Service, measuring our marketing, and promoting our services.
For payment processing purposes.
To comply with the law.

5. Retention of Data

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

In particular:

Session recordings are kept for 90 days.
Analytics events, which can include IP addresses, are kept for up to 7 years.
Account data is kept for as long as your account exists and as long as necessary afterward for the purposes above. You can delete your account as described in Section 10.

6. Transfer of Data

Your information, including Personal Data, may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. We are based in the United States, and the service providers listed in Section 8 process data in the United States and other countries. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. Where the law requires safeguards for such transfers, we put them in place.

7. Disclosure of Data

We may disclose your Personal Data in the good faith belief that such action is necessary to:

To comply with a legal obligation.
To protect and defend the rights or property of The AI Authority Company Inc.
To prevent or investigate possible wrongdoing in connection with the Service.
To protect the personal safety of users of the Service or the public.

8. Service Providers

We employ third-party companies and individuals to facilitate our Service ("Service Providers"), provide the Service on our behalf, or assist us in analyzing how our Service is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose, except for the advertising use described below. The providers we use today, by purpose:

Analytics: Google Analytics 4, loaded through Google Tag Manager, and PostHog. PostHog also records a sample of sessions on our marketing website (about 15 percent of sessions). Form field contents are masked in recordings.
Advertising: Google (including Google signals) and Meta (Facebook and Instagram). The Meta Pixel uses cookies to record page visits and when you run our free check. We also send events from our own servers to Meta. When you run our free check, create an account, start a free trial or subscribe after clicking one of our ads, we tell the ad platform that showed the ad, so we can measure which ads work. To match the action to the ad, we share the ad click ID, a browser ID, your IP address and browser type, and a hashed (one-way encoded) version of your email address. We may also share hashed email addresses of our users with Meta, so that we do not show ads to people who already use AI Trust Signals and so that Meta can show ads to people like our customers. Google and Meta use this information under their own privacy policies. You can manage ad personalization in your Google and Meta account settings.
Other advertising partners: We may also work with other advertising partners, such as LinkedIn, Microsoft, TikTok, Reddit and X. This list may change as our advertising changes, and we will update this policy when it does.
AI processing of submitted URLs: When you submit a website URL for analysis, we send that URL, and content our systems collect from that website, to OpenAI and Google (Gemini) to generate your report.
Email and forms: Customer.io handles our forms and the emails we send to you.
Payments: Stripe processes payments for our Paid Subscriptions. We do not store or collect your payment card details. That information is provided directly to Stripe, whose use of your personal information is governed by its Privacy Policy.
Sign-in: Google Sign-In allows you to create an account. Their use of your information is governed by their respective privacy policies.
Infrastructure: Google Cloud hosts the Service. Upstash provides rate limiting and caching. Google Maps provides address suggestions.
Support and communication tools: We use third-party support and communication tools, which may be AI-assisted, to answer questions and handle requests.

9. Security of Data

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

10. Your Data Protection Rights

Depending on your location, you may have certain data protection rights, including the right to access, update, or delete the information we have on you. If you wish to be informed about what Personal Data we hold about you and if you want it to be removed from our systems, please contact us at legal@aitrustsignals.com.

If you are in the EEA or the United Kingdom, you also have the right to receive a copy of your data in a portable format, to ask us to restrict or stop processing it, to object to processing that relies on our legitimate interests, to withdraw consent where we rely on it, and to complain to your local data protection authority. We respond within the time the law requires.

You can delete your account yourself from the Settings page in the app. Deleting an account is permanent.

11. US State Privacy Rights and Advertising Choices

If you live in a US state with a consumer privacy law, such as California, you may have the right to know what personal information we collect and how we use it, to access and correct it, to delete it, and not to be discriminated against for using these rights.

These laws may treat some advertising activity as a "sale" of personal information or "sharing" for cross-context behavioral (targeted) advertising. That can include advertising cookies and the sharing of hashed email addresses with ad platforms described in Section 8. You may opt out of sale and sharing. The ways to do that today are:

Browser controls: block or delete cookies in your browser settings, or use a browser that blocks third-party trackers.
Google and Meta ad settings: turn off ad personalization in your Google and Meta account settings.
Email: write to legal@aitrustsignals.com and tell us you want to opt out of sale and sharing. If you want us to stop sharing your hashed email address, include the email address on your account.

We do not offer an opt-out link on the website. We do not knowingly sell personal information of anyone under 18. You may use an authorized agent to make a request, and we may need to verify your identity before acting on it.

12. Children's Privacy

Our Service does not address anyone under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from anyone under the age of 18.

13. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

14. Contact Us

If you have any questions about this Privacy Policy, please contact us at legal@aitrustsignals.com or through our contact page.

The AI Authority Company Inc DBA AI Trust Signals

1309 Coffeen Avenue STE 1200, Sheridan, Wyoming 82801 USA

Email: legal@aitrustsignals.com