What the 19 trust signals are

Your score is built from 19 signals. These are the things AI checks before it recommends anyone, because the person asking is about to spend real money.

Technical signals: can AI read you?

These fix the layer buyers never see. They cover whether AI can read your site, whether your name, address, and phone number match everywhere you are listed, whether you are easy to reach, and whether your policies and business facts are where AI expects them. If AI cannot verify you, it will not recommend you.

Authority signals: do you answer what buyers ask?

Buyers ask AI about costs, problems, comparisons, and who is best. These signals check whether your site answers those questions honestly, whether your content is fresh and substantial, whether real people are behind it, and whether your pricing is where buyers can find it.

Brand signals: does the internet back you up?

AI cross-checks what others say about you. These signals cover your reviews, your reputation on sites you do not control, and the proof that your business is what it says it is.

Where to see yours

Every signal in your report shows a pass or a fix, in the AI's own words. The Workbench turns the fixes into a list you can work through in order.